Advertising Definitions
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These definitions have been put together so that you might see what you'll get if you DO decide to sponsor an event. All of the items listed are not necessarily offered each year. It is a collective document that is somewhat generic in nature. It's a great way to help the conference and receive great advertising exposure with the people you want to reach. The following links will take you directly to that particular event's definition:
Ads and Exhibit Space
Full Page Ad, Tabletop Exhibit Space, Full 8' x 10'
Booth Exhibit Space, Extra Table for Booth, Electricity, Inside FRONT Cover Ad, Inside
BACK Cover Ad, Outside BACK Cover Ad,
Half Page AD, Last Year's Ad Copy, New Black
on White Art.
Sponsorships
Silver Sponsorship, Gold
Sponsorship, Platinum Sponsorship, Welcome Buffet, Kickoff Breakfast, Coffee
Breaks, Lunch with Exhibitors, Ladies Tour Bus, Ladies Luncheon, Exhibit
Hall Hors d'oeuvres, Saturday
Continental Breakfast, Saturday Spouse
Tour Busses, Saturday Spouse Luncheon, Finale Banquet,
Conference Mailings
Golf Specific Sponsorships
Golf Hole Sponsorship, Longest
Drive Prize Sponsorship, Closest to the Pin Prize
Sponsorship.
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FULL PAGE AD
- No exhibit space required go to TOP OF PAGE
This is rather self explanatory. You pay the ad cost and in return the conference
advertising committee will put your ad, supplied by you, in the program booklet.
TABLETOP EXHIBIT SPACE
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With this option, you receive a FULL PAGE AD in the program booklet AND a 6'-0" table
space in the exhibit hall. The table will be draped with cloth coordinated with the
exhibit hall. In addition, you get 2 chairs behind the table, a waste basket, a full
height backdrop and a sign on the backdrop with your company name. Space between tabletops
is sufficient to walk past the table but no more.
FULL 8' x 10' BOOTH EXHIBIT SPACE
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Best "Bang for the Buck"
This option gives you a full booth area. The 8' x 10' area will have a full height
backdrop coordinating with the layout colors of the exhibit hall. A sign with your company
name will be hung at the top of the backdrop. You will also have your booth area set off
from adjoining booths by 2-1/2' high side curtains on each side of the booth. There will
be a 6'-0" table draped with coordinating colors, 2 chairs behind the table and a
waste basket.
EXTRA TABLE FOR BOOTH go to TOP OF PAGE
Some folks need an extra table for their 8' x 10' booth or if they have reserved 2
adjoining booths. This is an additional draped table and will be brought to your booth
during setup of the display area. You will be responsible for placement of the table
within the confines of your space. The cost indicated on the advertisement form is IF the
table is ordered IN ADVANCE. If the table is ordered the day of the exhibits, there will
be an additional charge assessed by the hotel that will be passed on to you.
ELECTRICITY REQUIRED
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Neither a full booth or tabletop space includes electricity in the base price. These costs
are assessed by the hotel and are for a standard 15amp, 120volt, 1phase, 60hz duplex
outlet run to your space.
Should you require a different voltage OR 3phase power of any voltage, it may or may not be available, depending on the hotel's circuit availability. This is a VERY special request and although the conference committee will assist in establishing the availability for you, the cost of such a service is handled directly between you and the hotel and payment is usually required the day of connection.
INSIDE FRONT COVER
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This ad cost is associated with the "higher visibility" of the copy space. It is
on a first come, first served basis and RECEIPT of PAYMENT is the deciding criteria.
INSIDE BACK COVER
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This ad cost is associated with the "higher visibility" of the copy space. It is
on a first come, first served basis and RECEIPT of PAYMENT is the deciding criteria.
OUTSIDE BACK COVER
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This ad cost is associated with the "higher visibility" of the copy space. It is
on a first come, first served basis and RECEIPT of PAYMENT is the deciding criteria.
HALF PAGE AD
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This bracket is for the economy minded advertiser. It is an ad that covers 1/2 of a page
in the program booklet and carries no other benefits.
LAST YEAR'S AD COPY go to TOP OF PAGE
This information allows you to place an ad without having to formulate a new one, if
you're satisfied with the previous ad and don't want to change anything. One of the
drawbacks of this category is that if the ad copy continues to be used over and over, year
after year, without obtaining NEW artwork, quality begins to deteriorate and your message
is not as good as you might want it to be. So if you've used this option for the last few
years, consider spending the extra dollars for NEW ART and get the benefit of the higher
quality.
CAMERA READY - BLACK on WHITE COPY
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This is for those new comers to the program booklet, those who wish to change their ad
copy or graphics, and the advertiser who wants the highest quality copy the printer is
able to produce. Not a very high cost for high quality advertising.
Sponsorships
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We would like to mention here, as is noted on the Advertising Form, that the majority of following events carry costs that vary based on the number of attendees and because we have used cost estimates from previous years, the values quoted on the Advertising Form are only approximations. A "Full Value" sponsor of an event will be billed by the Conference Committee after the close of the conference and complete costs are established. A "Partial Value" sponsor is required to pay with the advertising order.
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SILVER SPONSOR
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A sponsorship gaining the sponsor mention in the program booklet.
GOLD SPONSOR go to TOP OF PAGE
A sponsorship gaining the sponsor mention in the program booklet.
PLATINUM SPONSOR
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A sponsorship gaining the sponsor mention in the program booklet.
WELCOME BUFFET
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This is our Thursday Evening Welcoming event and is one of the many social highlights of
the conference. Sponsorship of this event gets the sponsor mentioned in the program
booklet as a specific event sponsor AND the sponsor's name on a poster easel near the
entrance door of the event.
KICKOFF BREAKFAST
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The Kickoff Breakfast is just that. It features our keynote speaker, the EASA
International President, and the sponsor's name will be mentioned in the program booklet
as the sponsor of this particular event AND a poster easel near the entrance door of the
event.
COFFEE BREAKS go to TOP OF PAGE
Coffee/Soda breaks are looked forward to by all the seminar attendees. These breaks take
place between and/or during seminars and the sponsoring company or individual will receive
mention in the program booklet as the sponsor of this specific event AND have their name
placed on a poster easel alongside the serving table for the breaks.
LUNCH WITH EXHIBITORS
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Friday's seminars are separated by this lunch and the first viewing of the exhibit hall.
Sponsorship of this event affords the sponsor a major voice in the choice of foods served,
mention in the program booklet as the sponsor of this specific event, a poster easel
alongside the luncheon service table AND mention by the Exhibit Hall Chairman over the
P.A. System during the event.
LADIES TOUR BUS go to TOP OF PAGE
The ladies tour bus sponsor receives mention in the program booklet as the sponsor of this
specific item AND an easel poster at the departure loading area of the hotel.
LADIES LUNCHEON go to TOP OF PAGE
Sponsorship of this luncheon receives mention in the program booklet as the sponsor of
this specific social event AND an easel poster at the departure loading area of the hotel.
EXHIBIT HALL HORS
D'OEUVRES go to TOP OF PAGE
This item is served during the SECOND viewing in the exhibit hall on Friday afternoon. The
sponsor of the event will receive mention in the program booklet as the sponsor of this
specific item AND an easel poster near the serving tables in the exhibit hall.
CONTINENTAL BREAKFAST
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Saturday morning kicks off with this breakfast and the sponsoring party will receive
mention in the program booklet as the sponsor of the specific event AND an easel poster
near the serving table on the morning of the event.
SATURDAY SPOUSE TOUR BUSSES
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Saturday afternoon the conference attendees, along with their spouse/guest, go to a
special lunch together and then some social event. The sponsor of the busses for this
activity will receive mention in the program booklet as the sponsor of the specific item
AND an easel poster near the bus departure area of the hotel.
SATURDAY SPOUSE LUNCHEON
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This is the first year this item has been offered for sponsorship. It is an event attended
by nearly all of the attendees and their spouse/guest and therefore the exposure of the
sponsor's name is extremely high. The sponsor will receive mention in the program booklet
as the sponsor of the specific event AND an easel poster near the bus departure area of
the hotel.
FINALE BANQUET go to TOP OF PAGE
This is the final event of the conference and attended by the highest number of attendees.
Name exposure will be very high with the sponsor being mentioned in the program booklet as
the sponsor of this specific event AND an easel poster at the entrance to the banquet hall
the evening of the event.
CONFERENCE MAILINGS
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This sponsorship is being offered for the first time this year. The conference
incurs significant expense with mailing and printing costs of various items of a
publicity nature. This sponsorship is but a portion of those costs. The sponsor
will be mentioned in the program booklet as a sponsor of this specific event. In
this particular category, the conference committee will accept more than one
sponsorship.
GOLF HOLE
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This sponsorship is being offered for the first time this year. You can
sponsorship any of the 18 holes (or as many of the 18 holes as you like). Cost
of sponsorship is on a "per hole" basis. The sponsoring party will
have a sign posted, on the TEE of the sponsored hole, indicating the party's
name and/or company.
LONGEST DRIVE
PRIZE
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This prize is very special to the golf outing and your sponsorship will give you
recognition of the sponsorship at the awards presentation and your name
engraved, as the sponsoring party, on the prize's plaque.
CLOSEST TO THE
PIN PRIZE
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This prize, too, is special to our golfers. There will be two (2) prizes and
this year you'll have the opportunity to be the sponsoring party for one or
both. Sponsorship will include recognition at the awards presentations AND your
name will be engraved, on the winner's plaque, indicating your sponsorship.
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The committee wishes to extend a special Thank You to all our sponsors. Without the sponsorships that have existed over these many years, our conference would not have been able to be such a success. Thanks to you all!
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This page was last updated July 07, 2008